The People Behind Your Numbers
A small, senior team with a combined 40+ years across accounting, audit, tax, financial modelling and UK compliance — so your business is always in experienced hands.
Muhammad Ahsan Ashfaq
Finance Consultant | CBA
With over 13 years of experience in accounting, audit, taxation, and financial management, Ahsan helps startups and SMEs build stronger businesses through accurate financial reporting, compliance, and practical financial advice. After completing his articles at Crowe Pakistan, he has worked across the hospitality, fashion, textile, chemical, and confectionery sectors.
Services
Financial Reporting • Bookkeeping • VAT & Corporate Tax • Budgeting • Cash Flow Management • Payroll • Business Planning • Management Reporting
Helping businesses make better financial decisions with confidence.
Atif Abbas
Senior Finance Consultant — UK Compliance, Funding & Cash Flow Specialist
Atif brings over 15 years of experience in finance and accounting, with specialist expertise in UK compliance and regulatory requirements, funding management, and cash flow problem-solving. Across his career, he has worked closely with businesses in a range of sectors, managing everything from statutory reporting and regulatory obligations to financial modelling, forecasting, and board-level financial analysis.
His particular strength lies in the areas where finance becomes most challenging — maintaining full compliance with UK regulatory frameworks, securing and structuring funding on the right terms, and identifying and resolving cash flow pressures before they become crises. Atif takes a practical, detail-driven approach to every engagement, working from the actual numbers — bank statements, ledgers, and trading data — rather than offering generic advice. Whether building cash flow projections, restructuring payment schedules, managing debtor books, or advising on lending and repayment strategies, his focus is on delivering analysis businesses can act on immediately. His goal is always the same: to give business owners the clarity, control, and confidence they need to make sound financial decisions and grow sustainably.
Omer Farooq
Chartered Certified Accountant (ACCA) — Financial Modelling & E-commerce Finance
"A spreadsheet is a tool, not a deliverable."
Omer has spent fourteen years building financial models for businesses across fashion, retail, and services — and the ones that actually get used all share one thing: somebody sat with the owner long enough to understand how the business really runs, not how it looks on paper.
Much of that work has been in e-commerce. Having worked with fashion brands in the UAE, China, the UK, and the US, the numbers change meaning the moment you cross a border — landed cost, return rates, payment cycles, customer acquisition. What looks like a healthy margin in one market can quietly disappear in another.
Along the way the work has widened beyond finance: helping founders see their real growth trajectory instead of the one they hoped for, getting startups onto ERP systems that fit how they operate rather than how a vendor demo looked, bringing AI into workflows where it actually saves hours, and sitting inside operations long enough to understand why a delay in one place shows up as a cash problem three weeks later.
That is the part Omer enjoys most — the costing that reveals why margins slip in a particular season, the cash flow that shows the real reason things feel tight, the forecast that finally makes a decision obvious instead of stressful.
Omer Farooq is a Chartered Certified Accountant based in Lahore. Bring him the messy version — that is usually where the answer is hiding.
Want this team working on your numbers?
Tell us what you need. We’ll explain the best next step, with no pressure.